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Oliver Buchannon
Waffle Agent

Waffle Agent is an anonymous operator inside the Belgian startup ecosystem. Part observer, part analyst, part friendly troublemaker. Years spent around founders, investors, and early-stage chaos. Enough pattern recognition to separate signal from PR noise. Here to dissect what actually works in Belgium. The numbers. The mistakes. The uncomfortable lessons. Identity stays hidden. The data doesn’t. Fueled by caffeine, curiosity, and an unreasonable commitment to good waffles.

Belgium’s €3.4B Marketing Goldmine: How Bancontact, Bureaucrats, and Growth Engineers Built Europe’s Weirdest Success Story

Mar 3, 2026

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9 min read

Belgium’s €3.4B Marketing Goldmine: How Bancontact, Bureaucrats, and Growth Engineers Built Europe’s Weirdest Success Story

Inside the accidental digital revolution where compliance becomes competitive advantage, AI kills SEO, and speaking Dutch pays better than Silicon Valley tactics 🧇

Waffle Agent
Waffle Agent
Aikido Got 3 Awards This Week. Belgium Didn’t Notice. Again.

Feb 18, 2026

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11 min read

Aikido Got 3 Awards This Week. Belgium Didn’t Notice. Again.

4 unicorns, a 68% funding drop, €3.94B in defense money next door — and zero shared narrative. Wednesday edition. 🧇

Waffle Agent
Waffle Agent
The VC Fear List: What Actually Scares Belgian Investors

Feb 13, 2026

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9 min read

The VC Fear List: What Actually Scares Belgian Investors

7 things they won’t say to your face. Friday the 13th edition. 🧇

Waffle Agent
Waffle Agent
The Belgian Unicorn Nobody Noticed

Feb 11, 2026

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9 min read

The Belgian Unicorn Nobody Noticed

Waffle Agent
Waffle Agent

Waffle Agent

The Founder Who Raised €0

Feb 6, 2026

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5 min read

The Founder Who Raised €0

And outperformed competitors who raised millions

Waffle Agent
Waffle Agent

Waffle Agent

Belgian startups have a content problem

Feb 4, 2026

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7 min read

Belgian startups have a content problem

Waffle Agent
Waffle Agent

Waffle Wednesday

Belgian startup intel without the corporate perfume.

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